Wednesday, April 4, 2012

Lobo No Cholo




With a sound as eclectic as a mixologist concocting The Doors, Shwayze and Caifanes into a shot with no chaser; Niño Lobos bring a breath of fresh air with their tightly produced studio drums over a melody of synthesizers and catchy hooks for their freshman
EP Robotics

Throughout Robotics one finds themselves in a happy medium; somewhere between psychedelic bliss and a spaced out odyssey as young-adult sensory over-load kicks in to rock an audience needing something a little more than genius. While most may use
tracks like Taking Over Stereos to flaunt some self-proclaimed supremacy, Lobos utilize the opportunities to cover everything from adrenaline rich party anthems to backseat cab stories and all in between. 

With a fresh face, dope production and hypnotic lyrics, Lobos embody an artist capable of leaving teenage kids craving a new pop culture sensation and adults appealing to a new-age electro-pop/alternative rock sound. It’s no wonder why ears are tuning in and media is taking notice as Lobos continue to release tracks that satisfy a generation’s insatiable appetite for creative expression. Simply put, Niño Lobos are a millennium ahead of the curve.

Video: Taking Over Stereos
Video: Hey Girl

Gordie Tamayo
GordieTamayo@gmail.com

Sunday, April 1, 2012

Nino Lobos




In a sea of cookie-cutter faces battling for any resemblance of originality, Niño Lobos bring influence stemming a world away to break the mold and establish a name worthy of taking notice. From the melting-pot of culture and artistic allure, Mexico City, Lobos were transformed at a young age by the likes of artists such as: Maná, Maldita Vecindad, Zoé, Enjambre and other pioneers who brought a wide range of music into the area that had not yet been heard. Although not originally from Mexico City, Lobos were greatly impacted on their bi-yearly trips to the city of splendor and as a result brought back to the States with them an entourage of ideas which would forever shape their passion for music. 

Reflecting a blend of alternative, rock, reggae, punk and all-in-between, Lobos are dramatically changing the face of the game through being ahead of popular trend and utilizing non-traditional approaches to marketing their music. Appealing to both Latin and American audiences alike, Lobos visually and lyrically push cultural boundaries; opening a gate for worlds to collide into a vibrant display of  craftsmanship. Never far from an unexpected mix of genres, Lobos take chances most would not imagine and the bet has proven to be more than a lucky roll of the dice.

Fresh out of high school and one EP deep, Lobos have their eyes set on the proverbial success story as they grind by sun and moonlight. Who would have thought kids working delivering tortillas by night and taking college courses by day would have time to actively pursue and cut music. Forget merely labeling them electro pop/alternative rock artists; Lobos are simply juggernauts erasing all excuses of why not to conquer youthful ambitions. Of course talent plays an important role along the way and when it comes to talent, Lobos have no difficulty showing who the alpha males are.



GordieTamayo
208-859-0960
gordietamayo@gmail.com